Pure Wellness Co · Email + Creative
3× sales growth
in 6 months.
3×
Sales growth
50%
Open rate increase
6 mo
Stagnant to scaling
100%
Creative by YUMMY
The challenge
Where they started.
Pure Wellness Co had a loyal but increasingly disengaged customer base. Open rates were declining month over month, sales had plateaued, and the creative assets — from email templates to photography — had gone stale. They needed a complete reset to reignite growth.
Our approach
What we did.
We paired a complete email strategy rebuild with a full creative overhaul — new templates, photography, copy, and content direction — so every touchpoint felt fresh and on-brand.
- 01
Complete email strategy overhaul — mapped the full customer lifecycle and rebuilt every touchpoint
- 02
New email templates designed from scratch with on-brand photography, illustrations, and copy
- 03
Content-driven strategy blending educational content with product promotion to build trust
- 04
Advanced segmentation by engagement level, purchase history, and browsing behavior
- 05
Full suite of automated flows: welcome, abandoned cart, post-purchase education, replenishment, win-back, and VIP
- 06
Deliverability optimization — cleaned list, re-engaged dormant subscribers, and improved sender reputation
The results
Where they landed.
3× sales growth
within six months
50% increase in email open rates
through better segmentation and deliverability
Reactivated dormant subscribers
recovering thousands of previously unengaged contacts
Scalable email engine
that drives revenue month after month
“They actually understand the entire ecosystem. The results speak for themselves — 3× sales growth.”
More work