Pure Wellness Co · Email + Creative
3× Sales Growth in 6 Months
3×
Sales growth
50%
Open rate increase
6 months
Stagnant to scaling
100%
Creative by YUMMY
The Challenge
Pure Wellness Co had a loyal but increasingly disengaged customer base. Open rates were declining month over month, sales had plateaued, and the creative assets — from email templates to photography — had gone stale. They needed a complete reset to reignite growth.
Our Approach
We paired a complete email strategy rebuild with a full creative overhaul — new templates, photography, copy, and content direction — so every touchpoint felt fresh and on-brand.
- Complete email strategy overhaul — mapped the full customer lifecycle and rebuilt every touchpoint
- New email templates designed from scratch with on-brand photography, illustrations, and copy
- Content-driven strategy blending educational content with product promotion to build trust
- Advanced segmentation by engagement level, purchase history, and browsing behavior
- Full suite of automated flows: welcome, abandoned cart, post-purchase education, replenishment, win-back, and VIP
- Deliverability optimization — cleaned list, re-engaged dormant subscribers, and improved sender reputation
The Results
- 3× sales growth within six months
- 50% increase in email open rates through better segmentation and deliverability
- Successfully reactivated dormant subscriber base, recovering thousands of previously unengaged contacts
- Built a scalable email engine that continues to drive revenue month after month
“They actually understand the entire ecosystem. The results speak for themselves — 3× sales growth.”
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