YUMMY.
Peak Fitness Gear · Email Marketing

$750K in Email Revenue in 90 Days

$750K

Email-driven revenue

45%

Flow conversion rate

3 months

Time to results

90 days

Audit to full deployment

The Challenge

Peak Fitness Gear had a rapidly growing customer list but was barely using email as a channel. Their approach was limited to generic promotional blasts with no automation, no segmentation, and no lifecycle strategy. Revenue from email was negligible — and they knew they were leaving money on the table.

Our Approach

We rebuilt Peak Fitness Gear's entire email infrastructure from the ground up, turning Klaviyo into a revenue machine that runs 24/7.

  • Full Klaviyo audit and platform migration
  • Complete flow architecture: welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and VIP flows
  • Advanced segmentation based on purchase behavior, engagement, and lifecycle stage
  • Monthly campaign calendar with seasonal and promotional cadence
  • Ongoing A/B testing on subject lines, send times, content, and CTAs
  • Full deliverability overhaul — domain authentication, list hygiene, and warm-up strategy

The Results

  • $750K in email-driven revenue within 90 days of launch
  • 45% flow conversion rate across automated sequences
  • Email became the #1 revenue channel, surpassing paid ads
  • Automated revenue running 24/7 with minimal manual intervention

“YUMMY didn't just manage our email — they turned it into our highest-revenue channel. $750K in three months. We didn't think it was possible.”

— Head of Marketing, Peak Fitness Gear

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