Vertex Outdoors · CRO + Shopify Dev
60% more conversions.
same traffic.
60%
Conversion boost
20%
Q1 revenue growth
$0
Additional ad spend
12 wk
Testing duration
The challenge
Where they started.
Vertex Outdoors had solid traffic numbers but painfully low conversion rates. Their Shopify store was slow, the navigation was confusing, product pages lacked persuasion, and the checkout process was leaking customers at every step. They were pouring money into ads only to watch visitors bounce.
Our approach
What we did.
We took a data-first approach — auditing every step of the funnel, identifying the biggest leaks, and systematically fixing them through a combined CRO and Shopify development effort.
- 01
Full CRO audit identifying friction points across the entire funnel
- 02
Shopify UX overhaul — restructured navigation, simplified collections, improved mobile experience
- 03
Site speed optimization — reduced load times, image compression, code cleanup
- 04
Product page redesign with stronger social proof, clearer CTAs, and urgency elements
- 05
Checkout rebuild — streamlined steps, added trust signals, reduced form fields
- 06
Comprehensive A/B testing program with statistically significant sample sizes
- 07
Heatmap and session recording analysis to validate hypotheses before testing
The results
Where they landed.
60% conversion rate boost
within one quarter
20% revenue growth
in Q1 with the same ad budget
Reduced cart abandonment
through checkout optimization
Ongoing testing culture
with a prioritized experiment backlog
“We'd been throwing money at ads for months with mediocre results. YUMMY rebuilt everything and our conversions jumped 60% in one quarter.”
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