60% More Conversions. Same Traffic.
60%
Conversion rate boost
20%
Revenue growth Q1
0
Additional ad spend
12 weeks
Testing duration
The Challenge
Vertex Outdoors had solid traffic numbers but painfully low conversion rates. Their Shopify store was slow, the navigation was confusing, product pages lacked persuasion, and the checkout process was leaking customers at every step. They were pouring money into ads only to watch visitors bounce.
Our Approach
We took a data-first approach — auditing every step of the funnel, identifying the biggest leaks, and systematically fixing them through a combined CRO and Shopify development effort.
- Full CRO audit identifying friction points across the entire funnel
- Shopify UX overhaul — restructured navigation, simplified collections, improved mobile experience
- Site speed optimization — reduced load times, image compression, code cleanup
- Product page redesign with stronger social proof, clearer CTAs, and urgency elements
- Checkout rebuild — streamlined steps, added trust signals, reduced form fields
- Comprehensive A/B testing program with statistically significant sample sizes
- Heatmap and session recording analysis to validate hypotheses before testing
The Results
- 60% conversion rate boost within one quarter
- 20% revenue growth in Q1 with the same ad budget
- Significantly reduced cart abandonment through checkout optimization
- Established an ongoing testing culture with a prioritized experiment backlog
“We'd been throwing money at ads for months with mediocre results. YUMMY rebuilt everything and our conversions jumped 60% in one quarter.”
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